consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The 10 most powerful wine brands in the world 2020

The 10 most powerful wine brands in the world 2020 | consumer psychology | Scoop.it

"Wine Intelligence has released a report detailing the most influential wine brands in the world. The Global Wine Power Index 2020 looks at the performance of dozens of brands in 20 key markets, such as the UK, US, Japan, Australia, China and the Netherlands, posing survey questions to a little over 22,000 people worldwide ..."

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The top 10 global consumer trends to watch

The top 10 global consumer trends to watch | consumer psychology | Scoop.it

"Discover the trends that will impact on your salon..."

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Mapping the world's most valuable brands in 2018

Mapping the world's most valuable brands in 2018 | consumer psychology | Scoop.it

"The most valuable companies in the world often have an immediately recognizable brand with a clear message. But the market value of a company’s brand is only half the picture ..."

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An interactive map of every record shop in the world

An interactive map of every record shop in the world | consumer psychology | Scoop.it

"Arriving in a new city usually means finding the nearest decent grocery, pharmacy, coffee shop, bookstore, laundry, etc. And before nearly every musical whim could be satisfied with a few clicks, it also meant for many people finding the nearest record store  ..."

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Fifteen creative ambient advertisements

Fifteen creative ambient advertisements | consumer psychology | Scoop.it

"Collection of 'Creative Ambient Advertisements' from all over the world ..."

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The three Ms of engaged consumers / warc.com

The three Ms of engaged consumers / warc.com | consumer psychology | Scoop.it

"The most engaged consumers are male, married and millennial, according to new research that also finds Scandinavians among the least engaged consumers in the world ..."

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Millennials vs. Baby boomers: How attitudes and behaviors differ [Infographic]

Millennials vs. Baby boomers: How attitudes and behaviors differ [Infographic] | consumer psychology | Scoop.it

"Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms ..."

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Brand growth: Cartier relaunches NYC flagship, amps up social channels

Brand growth: Cartier relaunches NYC flagship, amps up social channels | consumer psychology | Scoop.it

"Called "the jeweller of kings and the king of jewellers” by King Edward VII, Cartier continues to refine and redefine its growth strategy for new generations ..."

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Ad of the Day: Samsung combines the world's anthems into one beautiful song for Rio 2016

Ad of the Day: Samsung combines the world's anthems into one beautiful song for Rio 2016 | consumer psychology | Scoop.it

"The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital spot does more than just promote the Samsung Galaxy S7 Edge ..."

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The 19 countries with the highest standard of life

The 19 countries with the highest standard of life | consumer psychology | Scoop.it

"A strong economy does not automatically mean all of a country's citizens have a great life. We rank the nations who look after their people best ..."

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Thirteen items labeled “American” in other countries

Thirteen items labeled “American” in other countries | consumer psychology | Scoop.it

"America is a worldwide brand of sorts, but it doesn’t carry the same connotations everywhere ..."

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Coca-Cola unifies its brand worldwide with new design language

Coca-Cola unifies its brand worldwide with new design language | consumer psychology | Scoop.it

"Now, Coca-Cola, Diet Coke, Coke Zero, and Coke Life will have the same retro look ..."

Friilance's curator insight, April 21, 2016 4:57 PM

Coca-Cola unifies its brand worldwide with new design language

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China takes half of global luxury sales

China takes half of global luxury sales | consumer psychology | Scoop.it

"Chinese consumers accounted for almost half of global sales of luxury products in 2015, a new report has claimed ..."

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Brand Passion Report 2019: Top Loved Brands

Brand Passion Report 2019: Top Loved Brands | consumer psychology | Scoop.it

"The Brand Passion Report 2019: Top Loved Global Brands shares insight around what consumers find so attractive about the most loved brands across the globe ..."

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Global pet e-commerce: A dynamic channel in a growing market 

Global pet e-commerce: A dynamic channel in a growing market  | consumer psychology | Scoop.it

"China Consumer research company Kantar Worldpanel reports that raising pets has become increasingly popular in China, due to urbanization and changing lifestyles. E-commerce’s share of pet product sales is relatively high in China compared to most other regions ..." 

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Alibaba launches first global ad campaign for the Olympics | Alizila.com 

Alibaba launches first global ad campaign for the Olympics | Alizila.com  | consumer psychology | Scoop.it

"Alibaba Group launched its first global advertising campaign in advance of the Olympic Winter Games Pyeongchang 2018 ..."

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Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company

Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company | consumer psychology | Scoop.it

"Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested ..."

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Ten companies dominate the world's food brands

Ten companies dominate the world's food brands | consumer psychology | Scoop.it

"This comprehensive infographic offers a visual web of evidence that connects 10 companies to nearly all of the world’s most popular food brands.
The allure of supermarkets is the overwhelming diversity of product options that line the shelves ..."

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New platform targets football fans /warc.com

New platform targets football fans /warc.com | consumer psychology | Scoop.it

"Twenty-seven of the world's leading football clubs have signed up to a new digital platform that aims to engage fans in a different way – and to offer brands a ..."

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These are the 50 most influential people in the world of finance

These are the 50 most influential people in the world of finance | consumer psychology | Scoop.it

"These men and women move markets. They can make interest rates swing, stock prices crater, and bond yields soar ..."

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These pictures of toys around the world show how much we have in common

These pictures of toys around the world show how much we have in common | consumer psychology | Scoop.it

"Dollar Street went into hundreds of homes at different income levels to photograph people’s possessions ..."

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Phones, bags and other objects: consumer behaviour examined

Phones, bags and other objects: consumer behaviour examined | consumer psychology | Scoop.it

"What can you tell about a person from the objects they touch? Paula Zuccotti is exploring the power of product ..."

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Forty percent of consumers want purposeful brands, yet half cannot name a single one | Sustainable Brands

Forty percent of consumers want purposeful brands, yet half cannot name a single one | Sustainable Brands | consumer psychology | Scoop.it

"Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society ..."

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How Pepsi removed language barriers from its global campaign

How Pepsi removed language barriers from its global campaign | consumer psychology | Scoop.it

"Pepsi's latest global social campaign transcends language barriers with a custom set of branded emoji ..."

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The eleven most expensive cities in America

The eleven most expensive cities in America | consumer psychology | Scoop.it

"Evelen US cities cracked the top 50 most expensive cities in the world ..."

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