consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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PHOTOS: How Barbie became the most popular doll in the world

PHOTOS: How Barbie became the most popular doll in the world | consumer psychology | Scoop.it

"Creator Ruth Handler capitalized on the idea that girls no longer wanted to grow up to be housewives .."
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As powerful purchasers, women should push back against pink tax

As powerful purchasers, women should push back against pink tax | consumer psychology | Scoop.it

"While Bloomberg figures show that women are the world's most powerful consumers, a recent Sanlam survey reveals that they are not reaping the benefits of such power..."

Leona Ungerer's insight:

A South African perspective

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It's time to retire the ‘blundering dad’ stereotype

It's time to retire the ‘blundering dad’ stereotype | consumer psychology | Scoop.it

"The 'blundering dad' stereotype on TV and beyond isn't just hurting dads; it's hurting moms too. And it's high time it retired...."

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Why are AI assistants female?

Why are AI assistants female? | consumer psychology | Scoop.it

"With the rise of AI assistants slowly making their way into the workplace, there seems to be one similar trait. Siri, Cortana, Google, Alexa all they are all female. Although AI assistants are faceless, the majority of these personas are female, we look into the why the majority of AI assistants ..."

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The end of masculinity: Five steps into the future for brands | Opinion - Ad Age 

The end of masculinity: Five steps into the future for brands | Opinion - Ad Age  | consumer psychology | Scoop.it

"In the post-MeToo era, futurist Faith Popcorn calls on brands and marketers to rethink the definition of masculinity ..."

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Indian men are swapping 'tall, dark and handsome' for 'tall, fair and debonair'

Indian men are swapping 'tall, dark and handsome' for 'tall, fair and debonair' | consumer psychology | Scoop.it

"Bleaching cream companies, with the help of Bollywood male stars are making huge profits ...."

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