consumer psychology
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Real-life consumer psychology – with a touch of technology
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What does 'low calorie' ACTUALLY mean? Food labels mislead consumers

What does 'low calorie' ACTUALLY mean? Food labels mislead consumers | consumer psychology | Scoop.it

"A new study, conducted between Duke and the University of North Carolina, found that grocery store claims mislead consumers. We break it down and tell you what's being hidden ..."

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New food labels would tell you how long it takes to burn off calories

New food labels would tell you how long it takes to burn off calories | consumer psychology | Scoop.it

"Food labels are notoriously confusing—but what if they simply told you how long it might take to burn off the calories you’re about to consume? ..."

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Proposed food labeling law would clarify use of “natural” and “healthy”

Proposed food labeling law would clarify use of “natural” and “healthy” | consumer psychology | Scoop.it

"Lawmakers in D.C. today introduced legislation intended to overhaul the marketing and labeling of processed foods — revising everything from the nutrition panel to the ingredients list to the use of terms like “natural” and “healthy.” The Food ..."

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How food manufacturers pick expiration dates and what they really mean

How food manufacturers pick expiration dates and what they really mean | consumer psychology | Scoop.it

"No one wants to serve spoiled food to their families. Conversely, consumers don’t want to throw food away unnecessarily–but we certainly do ..."

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'Natural' is a meaningless marketing term when applied to food

'Natural' is a meaningless marketing term when applied to food | consumer psychology | Scoop.it

"One of the many labels that you'll see on food at your local food-buying store is "natural." What marketers want you to think is that "natural" products lack artificial flavor or color additives or ..."

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