consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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What is ‘bigorexia’? - The New York Times

What is ‘bigorexia’? - The New York Times | consumer psychology | Scoop.it

"A social media diet of perfect bodies is spurring some teenage boys to form muscle dysmorphia ..."

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Who are online, recruited by advertisers and 4 years old? Kidfluencers - The New York Times1

Who are online, recruited by advertisers and 4 years old? Kidfluencers - The New York Times1 | consumer psychology | Scoop.it

"Brands are giving lucrative endorsement deals to young children on YouTube and Instagram, raising questions about whether their young followers should be seeing that kind of marketing ..."

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Snapchat's @-tagging test could help brands and influencers build their follower numbers 

Snapchat's @-tagging test could help brands and influencers build their follower numbers  | consumer psychology | Scoop.it

"The company says the feature is in 'test mode' and currently works for any type of account, including 'organic' brand accounts. ..."

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How bots are inflating Instagram egos

How bots are inflating Instagram egos | consumer psychology | Scoop.it

"That stranger who said the photo of your dinner was “spectacular”? We’re sorry to say it was probably a bot, carrying out a rogue marketing tactic ..."

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Infographic: Which big brands have the most Twitter followers in common?

Infographic: Which big brands have the most Twitter followers in common? | consumer psychology | Scoop.it

"Which marketers tend to attract the same Twitter followers? To find out, SimplyMeasured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands ..."

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Tumblr taps its community to work with advertisers

Tumblr taps its community to work with advertisers | consumer psychology | Scoop.it

"It’s a way for Tumblr to benefit from the huge online followings of some of its most popular users ..."

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Burger King Norway culls the social media herd—and it works

Burger King Norway culls the social media herd—and it works | consumer psychology | Scoop.it

"Fed up with Facebook fans who weren’t real fans, the fast-food company offered free Big Macs to get people to leave. It lost thousands of followers, but kept its true loyalists ..."

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The power of the mob: How to leverage the bandwagon effect to boost sales

The power of the mob: How to leverage the bandwagon effect to boost sales | consumer psychology | Scoop.it

"We’re all victims of the bandwagon effect. Here’s how to use this consumer psychology element to grow your business ..."

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Christmas comes early for Ulta, thanks to a new partnership with Kylie Jenner 

Christmas comes early for Ulta, thanks to a new partnership with Kylie Jenner  | consumer psychology | Scoop.it

"Ulta signs a deal to carry Kylie Jenner's Kylie Cosmetics line in all its 1,300+ stores by the holiday season. It's a big score as the company looks to draw more young beauty customers into its doors to compete with Sephora ..."

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KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice

KFC quietly followed 11 herbs and spices on Twitter, then waited to see if anyone would notice | consumer psychology | Scoop.it

"Chain’s secret recipe is made up of 11 herbs and spices ..."

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Instagram's celebrity advertising success | warc.com

Instagram's celebrity advertising success | warc.com | consumer psychology | Scoop.it

"Popular influencers in Malaysia are increasingly using Instagram to shape the way advertising is conducted in the country and the wider region ..."

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Millennial models are hitting the fashion stratosphere - Adweek

Millennial models are hitting the fashion stratosphere - Adweek | consumer psychology | Scoop.it

"It's about 6 p.m. on a chilly Tuesday in late March, and model Gigi Hadid, equipped with a jar of charcoal pencils, is gleefully scrawling enormous hashtags on the stark white walls of a photography studio in lower Manhattan ..."

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The more Twitter followers you have, the cheaper your holiday - Telegraph

The more Twitter followers you have, the cheaper your holiday - Telegraph | consumer psychology | Scoop.it

"A new travel website is promising guests discounts on hotel rooms depending on how large their social media following is ..."

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Visualize your Twitter followers in 3 fairly easy -- and totally free -- steps

Visualize your Twitter followers in 3 fairly easy -- and totally free -- steps | consumer psychology | Scoop.it

"If you’ve ever wanted to see who follows you on Twitter, where they live and what they do, but don’t have a clue how to utilize the Twitter API, it’s your lucky day..."

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