"An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people's ability to remember ads ..."
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consumer psychology
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+4 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"In fact, the average Gen Y mother now defines "brand loyalty" as a window of allegiance lasting 6-12 months before she moves on to explore alternatives..." 
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Scoop.it!
"The big news in social media last month was the debut of Instagram's Stories feature, which is a blatant copy of an identically named offering by Snapchat. But the key differences between the two may make Instagram's version more appealing to brand marketers ..."
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