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Scoop.it!
"The modern Christmas ad is deeply associated with John Lewis and its mega-successful formula of tear-jerkingstorytelling and thoughtful gifting. But that’s just one of several strategies retailers and other brands use to win hearts at Christmas time, observes Tom Ewing of System1 Group ..." 
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Scoop.it!
"See the chain’s £7m campaign, filmed by an Oscar-winning director and featuring Elbow’s cover of a classic Beatles tune ..."
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