consumer psychology
31.9K views | +7 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Energy drinks give you wings, only if you know you're drinking it

Energy drinks give you wings, only if you know you're drinking it | consumer psychology | Scoop.it

"When it comes to mixing energy drinks and booze, belief can increase your buzz, according to a recent study. ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How energy-drink companies prey on male insecurities - The New Yorker

How energy-drink companies prey on male insecurities - The New Yorker | consumer psychology | Scoop.it

"How Monster, Red Bull, and Rockstar appeal to the thrill-thirsty male id ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Senators Demand Energy Drink Companies Stop Marketing to Kids - BevNET.com

Senators Demand Energy Drink Companies Stop Marketing to Kids - BevNET.com | consumer psychology | Scoop.it

"No more Facebook pictures of 6-year-olds with Rockstar Energy Skateboards. No more Tumblr messages to “pound” a 20 oz. can of Red Bull. No more Monster  website references to Nitrous Oxide “whip-its.”

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

5-Hour Energy loses one deceptive advertising case; wins another

5-Hour Energy loses one deceptive advertising case; wins another | consumer psychology | Scoop.it

"More than two years ago, the attorneys general for Washington and Oregon each filed separate (but very similar) deceptive advertising claims against the makers of the popular 5-Hour Energy drinks, ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Social media campaign takes aim at Red Bull following teen's death - TIME

Social media campaign takes aim at Red Bull following teen's death - TIME | consumer psychology | Scoop.it

"After Hamman's sudden death, her friends launched a social media campaign with the hashtag #GetLannaHome that served two purposes ..."

No comment yet.