consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Study says men see Porsche drivers as 'disloyal' and unlikeable

Study says men see Porsche drivers as 'disloyal' and unlikeable | consumer psychology | Scoop.it

"A study by German researchers found men shown pictures of a man they believed had just bought a Porsche perceived him to be unlikeable and disloyal compared with other cars ..."

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Saving time, money are key drivers of mobile adoption: Study

Saving time, money are key drivers of mobile adoption: Study | consumer psychology | Scoop.it

"What shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle, according to a new study ..."

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Leona Ungerer's insight:

Coupons are key.

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