consumer psychology
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Real-life consumer psychology – with a touch of technology
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Are foods labeled ‘low sugar’ misleading consumers? - The New York Times

Are foods labeled ‘low sugar’ misleading consumers? - The New York Times | consumer psychology | Scoop.it

"Food and drink claims like “just a tad sweet” or “healthy” may mask high levels of added sugars .."

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Starbucks' off-menu rainbow-colored drinks are lighting up Instagram

Starbucks' off-menu rainbow-colored drinks are lighting up Instagram | consumer psychology | Scoop.it

"Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the app, followed by purple, blue, green and orange varieties ..."

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Beyond bottles: How today's drink packages quench consumers' thirst

Beyond bottles: How today's drink packages quench consumers' thirst | consumer psychology | Scoop.it

"When it comes to selecting a drink, a consumer will gravitate toward something that pleases her taste buds. But how will she make a selection between the plethora of options in a single category? Packaging ..."

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Where to find the world's best sake

Where to find the world's best sake | consumer psychology | Scoop.it

"Nearly half of Japan's best bottles come from a single region. Here's how to experience it yourself ..."

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