"Nestle ran its first ad on ethical ad platform Good-Loop this week, for KitKat, but already it is looking at extending the collaboration to other brands in its portfolio, in a move that arguably puts a value on purpose ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Amazon recently launched a new initiative, just in time for the holidays, called AmazonSmile where a percentage of what you purchase can go to a charity of your choice. Awesome for charities right? Wrong..." 
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Scoop.it!
"Wundercar, a ride-sharing service based in Germany, is set to launch in private beta next week in Berlin, bringing potential for passengers wanting a taxi-like experience, but without the cost of an actual taxi ..."
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