consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Apple has to try hard now - The New York Times

Apple has to try hard now - The New York Times | consumer psychology | Scoop.it

"The tech giant used to give us only a few cool options. Now it has to work harder to win us over ..."

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Apple is ready for its Hollywood closeup, but will consumers bite?

Apple is ready for its Hollywood closeup, but will consumers bite? | consumer psychology | Scoop.it

"For now, it's all about Apple's TV app. You know, the first one you see when you turn on the Apple TV set-top box, which alerts you to the latest movies available for rent, TV shows to purchase and the like?  Apple sees a bigger future for the app, as a launchpad for a new entertainment service, and a place where folks can subscribe to other subscription services, like HBO and Showtime ..."

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Coca-Cola introduces nonalcoholic cocktail-inspired drinks

Coca-Cola introduces nonalcoholic cocktail-inspired drinks | consumer psychology | Scoop.it

"The new product line called Bar None, which is being rolled out in Atlanta and online, is the latest move by the beverage giant to diversify away from its core soda business ..."

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Ford is finally thinking beyond cars

Ford is finally thinking beyond cars | consumer psychology | Scoop.it

"Cars were a great idea until they started to destroy civilization. Now the inventor of that technology is busy working on the next big transportation idea, one that might not kill us all ..."

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Ferrari moves into food and fashion

Ferrari moves into food and fashion | consumer psychology | Scoop.it

"The brand colours of red and yellow dominated at Sunday's debut catwalk show, which took place amid the production lines of Ferrari's Maranello base in northern Italy ..."

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Casper unveils smart nightlight to help consumers sleep

Casper unveils smart nightlight to help consumers sleep | consumer psychology | Scoop.it

"Casper, the direct-to-consumer company best known for its bed-in-a-box mattresses, recently expanded its product assortment with the release of a smart nightlight called Casper Glow, according to the company's website ..."

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Amazon spreads its tentacles far beyond 'world's biggest bookstore'

Amazon spreads its tentacles far beyond 'world's biggest bookstore' | consumer psychology | Scoop.it

"Amazon's growth tentacles are reaching farther into new fields as Jeff Bezos' "invention machine" nears $145 billion in annual sales and hungers for more ..."

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