consumer psychology
31.9K views | +8 today
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Lessons in luxury

Lessons in luxury | consumer psychology | Scoop.it

"In Madrid, creatives and chief executives discussed how to get ahead in an age of disruption..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why digital transformation is now on the CEO’s shoulders | McKinsey & Company

Why digital transformation is now on the CEO’s shoulders | McKinsey & Company | consumer psychology | Scoop.it

"Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they have inverted the dynamics of technology leadership ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Meet the woman disrupting the African fashion industry with technology

Meet the woman disrupting the African fashion industry with technology | consumer psychology | Scoop.it

"Meet Honey Ogundeyi, the Nigerian entrepreneur behind Fashpa, one of Africa's leading online fashion stores ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How customer demands are reshaping last-mile delivery | McKinsey & Company

How customer demands are reshaping last-mile delivery | McKinsey & Company | consumer psychology | Scoop.it

"The last mile is seeing disruption from new business models that address customer demand for ever-faster delivery, as well as new technologies such as drones and autonomous ground vehicles ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Is technology becoming less disruptive? - BBC News

Is technology becoming less disruptive? - BBC News | consumer psychology | Scoop.it

"New York's Tech Crunch Disrupt seemed a little short of groundbreaking, but that doesn't mean the industry is stagnating ..."

©

No comment yet.
Rescooped by Leona Ungerer from Restaurant Marketing News, Ideas & Articles
Scoop.it!

The genius of Coke's controversial new milk

The genius of Coke's controversial new milk | consumer psychology | Scoop.it

"Disruption is the strenuously overworked marketing buzzword du jour that typically appears in a digital context ..."


Via Craig Aberle
No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The disruptive world of YouTube - Fortune Tech

The disruptive world of YouTube - Fortune Tech | consumer psychology | Scoop.it

"Fortune's cover story looks at how online video service YouTube is changing everything in TV..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Here's how home audio has evolved over 162 years

Here's how home audio has evolved over 162 years | consumer psychology | Scoop.it

"Over its 150-plus years in existence, home audio has undergone some pretty radical changes way beyond the digital revolution of the last few decades. Here's the whole story ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Amazon’s exclusive deal with Calvin Klein is about much more than underwear

Amazon’s exclusive deal with Calvin Klein is about much more than underwear | consumer psychology | Scoop.it

"For the first time, Calvin Klein is bypassing department stores to sell its newest underwear exclusively on Amazon this holiday season, the Wall Street Journal reports ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How Uber used a simplified business model to disrupt the taxi industry

How Uber used a simplified business model to disrupt the taxi industry | consumer psychology | Scoop.it

"By offering all three benefits of a price- and propostion-simplifier, Uber's founders were able to create a service no one knew they needed ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton

How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton | consumer psychology | Scoop.it

"Emerging markets were poised to create disruptive products to upend global markets. After many failures -- and some successes – what are the lessons learned? ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

What the legendary Clayton Christensen gets wrong about Uber, Tesla and disruptive innovation

What the legendary Clayton Christensen gets wrong about Uber, Tesla and disruptive innovation | consumer psychology | Scoop.it

"For a generation of CEOs, Clayton Christensen’s The Innovator’s Dilemma was a guiding light on how to survive industry disruptions ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Digital transformation is about empathy first and technology second - Brian Solis

Digital transformation is about empathy first and technology second - Brian Solis | consumer psychology | Scoop.it

"Digital Transformation is About Empathy First and Technology Second ..."

No comment yet.