consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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JCPenney and Tide tried to get rid of coupons. It was a disaster

JCPenney and Tide tried to get rid of coupons. It was a disaster | consumer psychology | Scoop.it

"Clipping coupons is an American pastime. Reality shows devoted to extreme couponers have become sensations. But many companies that issue coupons hate them..."

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Retailers: Don’t discount the power of brand love

Retailers: Don’t discount the power of brand love | consumer psychology | Scoop.it

"Bragging about getting the biggest discount has gained popularity in the U.S., but how do pricing promotions really impact consumer behavior? ..."

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Shops for the poor, a 25-year ‘scandal’

Shops for the poor, a 25-year ‘scandal’ | consumer psychology | Scoop.it

"How did a charitable one-stop-shop become indispensable for thousands of poor people in rich Switzerland? ..."

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Here’s why you won’t find aggressive discounts on Subarus

Here’s why you won’t find aggressive discounts on Subarus | consumer psychology | Scoop.it

"Have you noticed that your local Subaru dealer probably doesn’t offer deep price cuts and entertaining promotions to get customers in the door. like the sellers of other automboile brands? ..."

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Foreign brands brace for China's consumer day

"Big brands are showering Chinese customers with discounts and promotions to preempt any potential negative press as World Consumer Rights Day rolls around ..."

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reGAIN tackles our fast fashion problem with rewards for recycling clothes 

reGAIN tackles our fast fashion problem with rewards for recycling clothes  | consumer psychology | Scoop.it

"To combat the rise of fast fashion, the reGAIN app is offering shoppers discounts with their favorite retailers for recycling their unwanted items, instead of sending them to landfill ..."

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Amazon Prime Day 2017: when is it and what's it all about?

Amazon Prime Day 2017: when is it and what's it all about? | consumer psychology | Scoop.it

"Amazon Prime Day is the one day of the year when Amazon discounts Prime subscriptions and runs hot deals on lots of different products ..."

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Get ready to see even more exclusions on department store coupons

Get ready to see even more exclusions on department store coupons | consumer psychology | Scoop.it

"If department stores can’t break their addiction to discounting, designer brands want to help ..."

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How shops track you using your smartphone

How shops track you using your smartphone | consumer psychology | Scoop.it

"How would you feel if a retail er tracked your smartphone as you browsed their store? Would it be easier to palate if they offered you some discounts while breaching your privacy? ..."

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Interesting perspective on changing consumer behaviour | cstorelife

Interesting perspective on changing consumer behaviour | cstorelife | consumer psychology | Scoop.it

"There was an interesting view last week published in the Wall Street Journal that described how consumer habits are changing and how consumer packaging goods ..."

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