"The AMA wants to ban advertising that young people respond to ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Digital ad spend is way up, but audiences are annoyed. How can marketer's break the spiral and build better relationships with customers? ..." 
Scoop.it!
"Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are transforming digital advertising ..." Via Kamyar Shah
Friilance's curator insight,
April 28, 2016 2:24 AM
The future of digital advertising: Ads that look back |
Scoop.it!
"Uber's move to sell ads to show customers is the latest effort to fill every moment of screen attention with paid messages ..."
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"The value of leveraging today’s consumer behavior, location, and online convenience ..."
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"Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers ..."
Scoop.it!
"Online publishers and brands that use digital advertising could see ad viewability decline further in future due to tech advances and rising usage of blocking software..."
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An Australian perspective