"The advertising world goes digital but luxury brands are sticking with traditional print ads to tackle competitors ..."
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consumer psychology
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+6 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Brands place great store by their visual branding but have neglected their audio branding, something that is becoming increasingly important, according to Global's Jo McChristie ..." 
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"Hair care brand Toni&Guy has rebranded as it hopes to stay front of mind with consumers in a cluttered sector ..."
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"Maybe you saw a photo of Converse’s new version of their classic Chuck Taylor All-Stars and wondered what the big deal is. “So they changed the eyelet color,” you say. “What’s the difference? ..."
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"Brands can exploit the relationship trend, differentiating through their innovative use of social media to build relationships with consumers..."
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"In many respects, there is little to distinguish one music streaming service from another except perhaps their audiences – and they need to do more on understanding these ..."
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From
ahrefs
"Out of all the social media content strategies and brand voices you could pick, you’d have a hard time going zanier than Mountain Dew ..."
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"Even though I’m not a car buff, oldtimer car shows and exhibitions attract me. One reason is hood ornaments—a distinctive aspect of each automobile that beautifully combines art, design and typography ..."
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