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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"With fire in our hearts and ice in our veins, we bring you the best NHL logos ..." 
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"The new map splits the Northern line into two separate routes and breaks the Overground into several parts ..."
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"The use of color in design can affect the emotions and moods of the people viewing those color palettes. Using colors wisely can improve user experience and induce desired behaviors (including conversion rates) in significant ways ..."
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"Pantone is a familiar term to millions of people, ranging from artists and designers to manufacturers and consumers. Pantone is actually a company based in New Jersey (a subsidiary of Danaher Corporation) ..."
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"From magnetic closures to specialty 3D designs, fashion labels are thinking about how their clothing can be worn by everyone ..."
sonia's curator insight,
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"Malls in South Africa serve as a traditional ‘town square’ - a place to meet friends, relax, watch the passing show and interact with the community ..."
Leona Ungerer's insight:
A South African perspective
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"E-sports phenomenon, League of Legends, is finding interest from the LVMH-owned maison, which has announced that it will be designing in-game skins and a trophy case for the world champion’s cup, in a sign of e-sports’ continuing ascendancy ..."
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"There is a close interaction between our bodies and our virtual selves. But what does that mean when our movements are choreographed by corporate interests? ..."
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"The Coca-Cola logo now reads in ‘Aurebesh’, the language of ‘Star Wars’ ..."
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"These logo designs have faced plenty of backlash and criticism: what can we learn from them?..."
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From
psmag
"New research finds calorie counts can be effective—if the figures are properly placed ..."
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"Whether trippy brights or stripped-back geometrics, these are the best logos of the 1970s, as picked by designers and industry experts ..."
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"In 2022, living more sustainably and consciously should be a priority for all of us, – whether it’s making changes in our daily lives, consumption, or even our means of transportation. Our typical fossil-fuel-consuming means of transportation need to be replaced by greener and more environment-friendly alternatives, and Electric Bicycles are an appealing option!..."
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"Quick service restaurants have adopted a uniform design of minimalism and clean lines. Experts say that this design is most efficient for handling..."
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"Winning consumer appreciation has always been the ultimate appeal of products. Consumer portraits based on big data have made brands gradually realize that..."
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"Products that resonate best with consumers at the bottom of the pyramid are those designed with an understanding of their aspirations and needs ..."
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"Good advertising sells products, but great advertising changes things, as these now classic ads prove ..."
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"The controversial design reflects the evolution of fashion branding. But would it have killed Zara to add just a little more space between the letters? ..."
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"Motion graphics and animation is used in all sectors including medical, educational and non-profits. It's a way of staying in touch with your audience. Videos get more feedback and comments ..."
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"The athletic brand continues to lead retail innovation practices with its data-driven, concept store model in Los Angeles, pioneering the future of the IRL retail experience and offering visitors a Sneaker Bar for try-ons and a treadmill for test runs ..."
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