"Stay calm and drink on. That’s how some consumers in Shanghai are confronting the latest findings that show a cup of milk tea can contain a meal’s worth of calories or caffeine equivalent to eight cans of Red Bull ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Dannon, the dairy group, aims to craft 'beloved' brands which make emotional connections with shoppers and turn consumers into true fans ..."
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