"Nielsen Media’s consultant Laura Chaibi explores the WARC Prize for MENA Strategy winners which combined empathy with participatory mechanics to empower consumers ..."
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consumer psychology
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+7 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The traditional food value equation is rapidly changing to keep up with the modern consumer. Millennials will only interact with brands that are open and transparent and stand for more than their bottom line. Those that don’t align with these values will be quickly replaced ..." 
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Scoop.it!
"When it comes to building and maintaining a brand identity, every little detail matters ..."
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