consumer psychology

"Cravings for more novel flavors — such as Nashville Hot, “everything bagel” seasoning and chili crisp — are being led by consumers seeking surprise and fun from their food and beverages, according to Kerry ..."

"For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer ..."

"The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world ..."

"What does the next generation of travelers want out of F&B concepts? A new study from Y-Pulse examines young consumers’ interest in grab-and-go dining ..."

"When it comes to selecting a drink, a consumer will gravitate toward something that pleases her taste buds. But how will she make a selection between the plethora of options in a single category? Packaging ..."

"Consumers have spoken. About 30-percent of those surveyed would rather have smart controls to make their "old" appliances "smart", rather than paying extra to purchase "smart appliances ..."

"Clipping coupons is an American pastime. Reality shows devoted to extreme couponers have become sensations. But many companies that issue coupons hate them..."

"Just the mention of the words “kid food” is enough to make almost everyone groan — except maybe children themselves ..."

"Although chatbots can outsell human employees by four times, purchase rates were found to drop by more than 79% when the consumer realized they were talking to a bot, according to a new study. ..."

"Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey ..."