"Being cool is what has allowed brands such as Nike or Apple to stand the test of time over several decades. The rules of the game have changed in an era where pushing the cool factor too far can backfire ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
31.9K views |
+4 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
Scoop.it!
"Demand for rhino horn in Asian markets, especially Vietnam and China, has pushed the remaining rhino populations to the brink of extinction..." 
Scoop.it!
"Retailers and brands such as Kohl's, Nike, Target, Tommy Hilfiger and Zappos have recently launched adaptive apparel lines, and economists have predicted that the U.S. adaptive clothing market could grow to $54.8 billion ..."
Scoop.it!
"Digital technology continues to pave the way for new media channels. In the last decade, we’ve seen a rise in the popularity of social platforms like Facebook, Instagram, YouTube, Twitter, Spotify and, Snapchat, as well as new media formats..."
Scoop.it!
"Consumers have already adjusted to, or even welcomed, cans for seltzer, craft beer and even wine. Will they feel the same way about still water? ..."
Scoop.it!
"As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values? ..."
Scoop.it!
"Bragging about getting the biggest discount has gained popularity in the U.S., but how do pricing promotions really impact consumer behavior? ..."
Scoop.it!
"Kellogg’s is investing £3m in a new digital campaign to put to bed the perception that Special K is “tasteless”, “sugary” “diet food ..."
|
Scoop.it!
"The Green M&M is getting a little makeover and fans of the characters have quite a bit to say ..."
Leona Ungerer's insight:
Strong language
Scoop.it!
"A recent survey suggested that 38 per cent of Americans are not drinking Corona beer due to the ongoing Covid-19 outbreak, formerly known as the coronavirus. There is obviously no link between the …"
Scoop.it!
"A new survey on global perception of autonomous vehicles unveils a strong trend ..."
Scoop.it!
"Cosmic Crisp, a new apple variety more than 20 years in the making, is hitting stores this fall in the U.S ..."
Scoop.it!
"Influencer marketing is reaping serious results in spite of its many vocal detractors. Rakuten Marketing’s Camille Mandray looks at how decision-makers can make the most of their influencer marketing ..."
Scoop.it!
"Despite a significant, increase in multicultural consumers in the U.S., marketers of premium and luxury goods show little interest in this demographic ..."
|
