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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Logo redesign can be a tricky business when it comes to high-profile brands. We look at five companies that nailed it through smart, brave design work ..." 
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"Like naming your company, naming your products can have far-reaching consequences, both good and bad. The right names can help launch your product to greater success ..."
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"Winning consumer appreciation has always been the ultimate appeal of products. Consumer portraits based on big data have made brands gradually realize that..."
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"Front-of-package claims influence perceptions, despite no link to actual nutritional quality ..."
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