consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How consumers are pushing the global fashion industry toward greater sustainability

How consumers are pushing the global fashion industry toward greater sustainability | consumer psychology | Scoop.it

"Global fashion brands, responding to government pressure and consumer demand, are taking new strides towards sustainability and circular production..."

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Switching to healthy ingredients is riskier for brands than you might think 

Switching to healthy ingredients is riskier for brands than you might think  | consumer psychology | Scoop.it

"People want chemicals out, but alienating consumers is always a concern ..." 

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Using data to prepare for extreme weather

Using data to prepare for extreme weather | consumer psychology | Scoop.it

"Weather can be a primary driver of consumer demand and behavior. Now there’s a service spearheaded by IBM that integrates geographically precise weather-related data and analytics with retailers’ point-of-sale and marketing/operating data to offer the potential of delivering operational savings and revenue growth ...". 

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U.S. egg industry rocked by consumer demand for healthier, cruelty-free eggs

U.S. egg industry rocked by consumer demand for healthier, cruelty-free eggs | consumer psychology | Scoop.it
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