"Google's adding some new shopping tools for the holiday push ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Some travelers say changes meant to improve visits to Disney World have left vacations harder to plan than ever before ..." 
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"Our consumer society creates a level of waste that threatens lives and the environment. Helen Brain of the Social Change Hub at MediaCom outlines three areas where brands can make a difference ..."
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"It's time to make better choices in what we buy and consume. Here's how you can find ethical alternatives to anything ..."
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"Fashion – from Louis Vuitton and Hermeś bags to Off-White t-shirts and Chanel shoes – has once again topped the list of some of the most heavily-targeted types of goods by counterfeiters, and some of the most frequently purchased types of products by consumers ..."
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"With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them ..."
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"Today's digital customer journey is far different from the sales funnel from the past ..."
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"Only a fraction of consumers are willing to pay $1,500 or more for a flagship Apple iPhone or Samsung Galaxy smartphone suggests an informal ECT News Network survey conducted from April 15 to 22. Fewer than 2 percent of those who took part said they'd be willing to paying such a premium for a..."
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"Today’s organic shoppers are more mainstream and diverse than most contemporary stereotypes of pro-organic shoppers, according to a recent survey conducted by organic produce leader Earthbound Farm ..."
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"The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more sales ..."
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"On this Valentine's Day, does love outrank dependability in car ownership? ..."
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"The terms are used interchangeably, but mean different things ..."
Frida Cyuzuzo's curator insight,
February 21, 2020 4:45 AM
Consumers who love reading labels can agree that it gets very confusing with brands plastering different terms on their products. This article explains the difference between what it means for a product to be vegan, cruelty free and in some cases both. it is very important to educate yourself on these terms, that way you know how to make the right decision on what to/not to buy.
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"Celebrity endorsements sell products, even when the star outshines the brand.In a new study, Wharton experts use neuroscience to understand consumer decision-making. ..."
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"Our brains are wired to arrive at conclusions we prefer, as long as we maintain an illusion of objectivity, say these experts ..."
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"The reporter Michael Moss opened the eyes on the food industry making use of research to make consumers dependent on their food ..."
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"We have many discussions across the country, as we present the buy local campaign, about the issue of price versus value .."
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"This week Ralph Lauren Corporation, the global leader in the design, marketing and distribution of premium lifestyle products, has announced that they are going to launch Digital Product Identities (IDs) for tens of millions of Ralph Lauren products, starting with the Polo brand..."
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"How often have you found yourself struggling to decide what to watch on TV - even with hundreds of channels and numerous streaming services to pick from? If it exhausts you, you’re not alone. It’s called choice paralysis - and it’s a very real thing ..."
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"As the loyalty landscape today quickly evolves, here are some key trends and findings to keep you informed on the state of loyalty..."
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"Nielsen reports growing trend of human-grade ingredients, more “free-from” options in pet food..."
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"More consumers — 58% — ranked a balanced diet as a top way to proactively manage health than physical exercise (57%), taking supplements and vitamins (47%) and periodic medical checkups (46%) ..."
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"Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research ..."
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From
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"Companies want to win eco points with consumers but can face unintended consequences ..."
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"Many shoppers find comfort in familiar TV brands, but those names are often licensed. Consumer Reports reveals the companies behind today's most common brands ..."
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