"If you've ever wanted to really rub it in the faces of everyone who has less cash than you, we've found the perfect headphones ..."
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consumer psychology
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+7 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A recent study out of Boston College and Harvard Business School suggests that splurging on luxury items can sometimes “backfire” and make you feel worse ..." 
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"The owners of a famous Bordeaux chateau let visitors create their own wines — part of a growing trend that marketers call “experiential luxury” ..."
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"As a marker of personality as well as social status, sneakers are cared for and worn with pride, and youths compete to hunt down the rarest models from a market flooded with old and new sneakers - including many fakes .."
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"Some millennials say they're sinking thousands of dollars into crafting perfect Instagram photos, and backlash is brewing ..."
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"A new study has found that people who are more sensitive to how others perceive them are actually more likely to avoid clothing with large logos, even if the clothing is from a prestigious brand ..."
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"You can't use the iPhone 5C to make your friends feel bad about themselves, and that's creating a problem for Apple..."
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