"To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old tactic: poking fun at Apple. But the marketing has elicited ruthless criticism..."
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consumer psychology
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+3 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"If there's a company that knows how to hilariously mock its rivals without going too far, it's definitely Samsung. They've recently launched a video series ..." 
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"Who do you respect as a culinary expert? A recent commercial for Campbell’s Prego brand pasta sauce used split-screen images of 12-month-old children as representatives of children who took ..."
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Scoop.it!
"Aldi has received a rap from the Advertising Standards Agency, which said its Christmas ad comparing its own-label champagne with a leading champagne brand sold in Tesco misled consumers ..."
Scoop.it!
"MTN took aim at Vodacom in its latest “SA’s best mobile network” advertisement ..."
Scoop.it!
"For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums – from posters and billboard ads to videos and emails ..."
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