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Real-life consumer psychology – with a touch of technology
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Zappos releases its first national commercial in 10 years

Zappos releases its first national commercial in 10 years | consumer psychology | Scoop.it
From www.adweek.com - November 23, 2021 8:43 AM

"The ecommerce platform is emphasizing apparel and easy returns ..."

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Ad watchdog: Toddlers are not legitimate pasta experts

Ad watchdog: Toddlers are not legitimate pasta experts | consumer psychology | Scoop.it
From consumerist.com - June 9, 2017 1:38 AM

"Who do you respect as a culinary expert? A recent commercial for Campbell’s Prego brand pasta sauce used split-screen images of 12-month-old children as representatives of children who took ..."

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This Christmas commercial is a tear-jerking reminder of childhood space dreams

This Christmas commercial is a tear-jerking reminder of childhood space dreams | consumer psychology | Scoop.it
From sploid.gizmodo.com - November 6, 2015 9:51 AM

":Holiday gift ads usually suck, but this one—a heart-warming reminder of every child’s daydreams of space and the man that lives on the moon—is just too good not to watch ..."

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'Good' campaign of the week: Fundación Argentina de Transplante Hepático (FATH) | Branding Magazine

'Good' campaign of the week: Fundación Argentina de Transplante Hepático (FATH) | Branding Magazine | consumer psychology | Scoop.it
From www.brandingmagazine.com - June 1, 2015 2:24 AM

"Sometimes a commercial comes along that doesn’t need words to tell its story. The latest from DDB Argentina for organ donor charity FATH is one such example ..."

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New ad highlights Apple Pay adoption among small businesses

New ad highlights Apple Pay adoption among small businesses | consumer psychology | Scoop.it
From wallstcheatsheet.com - November 24, 2014 11:59 PM

"Chase is just the latest credit card issuer to promote Apple Pay in a commercial ..."

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JYJ reveals “branding” TV commercial ahead of comeback

JYJ reveals “branding” TV commercial ahead of comeback | consumer psychology | Scoop.it
From www.soompi.com - July 23, 2014 1:36 AM

"Boy band JYJ has unveiled a television commercial that will be used to promote the group as a “brand.” The new advertisement comes ahead of the act’s forthcoming comeback ..."

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Apple Commercial Uses Poetry to Profile the iPad as a Creative Tool

Apple Commercial Uses Poetry to Profile the iPad as a Creative Tool | consumer psychology | Scoop.it
From mashable.com - January 14, 2014 1:38 AM

"Apple has debuted a new commercial for the iPad that focuses heavily on poetry and using the device to create..."

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Why George Clooney's new Nespresso commercial hits close to home (Exclusive) 

Why George Clooney's new Nespresso commercial hits close to home (Exclusive)  | consumer psychology | Scoop.it
From www.etonline.com - October 18, 2018 3:44 AM

"The 57-year-old actor's a little more reliant on his morning coffee after becoming a dad ..."

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Budweiser is using the Big Game (and Helen Mirren) to combat drunken driving

Budweiser is using the Big Game (and Helen Mirren) to combat drunken driving | consumer psychology | Scoop.it
From www.adweek.com - February 2, 2016 9:05 AM

"For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl ..."

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Apple's latest commercials show the challenge of marketing a smartwatch - The Verge

From www.theverge.com - July 17, 2015 12:41 PM

"Today Apple released a batch of four new 30-second commercials for Apple Watch. They're very close to the launch ads we saw back in April; two of them — Berlin and Beijing — carry over the same ..."

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Wanna sell your mobile game in Japan? Make a TV commercial

Wanna sell your mobile game in Japan? Make a TV commercial | consumer psychology | Scoop.it
From www.techinasia.com - December 28, 2014 11:05 AM

"It should come as no surprise that some of Japan's smash hit games are also the most heavily advertised on television ..."

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John Lewis boss issues grovelling apology to the French after branding their ... - Mirror.co.uk

John Lewis boss issues grovelling apology to the French after branding their ... - Mirror.co.uk | consumer psychology | Scoop.it
From www.mirror.co.uk - October 4, 2014 2:59 AM

"Andy Street, the firm's managing director, claimed his comments were made as a joke - but came as John Lewis plans to launch a French language version of its website ..."

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Coca-Cola's Social Media Guard commercial (Video)

Coca-Cola's Social Media Guard commercial (Video) | consumer psychology | Scoop.it
From dailypicksandflicks.com - February 20, 2014 10:21 AM

"The Social Media Guard' is probably not a real product from the Coca-Cola Company, but this fake ad definitely offers an amusing solution to cure one's social media addiction ..."

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Melissa Marshall's curator insight, February 20, 2014 8:04 PM

How do you stop a social media addiction? Here's a funny ad to make you think about how often you look down at your phone. Might be good to show students during a Life Skills or Digital Citizenship lesson. 
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The Best TV Commercial From Cannes That You Never Saw Before

The Best TV Commercial From Cannes That You Never Saw Before | consumer psychology | Scoop.it
From www.adweek.com - June 25, 2013 2:44 AM

"If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year..."

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