consumer psychology
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Real-life consumer psychology – with a touch of technology
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Has technology changed cultural taste?

Has technology changed cultural taste? | consumer psychology | Scoop.it


From YouTube vloggers to Vice, it’s not technology shaping taste, but the human desire to connect, share and evaluate culture, writes Serena Kutchinsky ..."

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Brands can exploit pop lyrics: News from warc.com

Brands can exploit pop lyrics: News from warc.com | consumer psychology | Scoop.it

"Luxury brands should take advantage of unsolicited name-checks in popular songs, by promoting the song through their social pages or finding a way to work with the artist in the future, industry figures have suggested..."

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New (and very old) consumer attitudes support rapid growth in the collaborative economy

New (and very old) consumer attitudes support rapid growth in the collaborative economy | consumer psychology | Scoop.it

"Many people assume that the sharing or collaborative economy is something new and innovative, and as a result, it is subject to caution and skepticism, but is this really the case? ..."

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