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"A stroll through the biscuits and cookies aisle in supermarkets introduces consumers to a number of attractive packaging styles, some with iconic visuals images and mascots, like Milka’s cow. Packaging is a crucial step in the entire process of production and processing of biscuits and cookies,..." 
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"Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset ..."
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"Since the release of Star Wars 40 years ago, film merchandise has been big business. Now, sales seem to be sliding. What does this mean for the franchises that rely on toys for much of their profits ..."?
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"New regulations, which corporate interests delayed for almost a decade, require explicit labeling and limit the marketing of sugary foods to children ..."
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"Lego, the Danish toymaker, has announced a partnership with Tencent, owner of China’s WeChat and one of the biggest mobile games developers in the world, to jointly create online games and possibly a social network for children in China ..."
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"Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January ..."
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"Mattel is introducing 15 new looks for the male doll, giving him different skin tones, body shapes and hair styles ..."
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"Lawmakers are reintroducing legislation that would require cars to be equipped with alert systems to remind drivers that a passenger remains in the back seat when a vehicle is turned off ..."
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"According to real parents, there are certain expenses not worth spending on ..."
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"Nielsen releases two new studies — on kids and mobile devices and a cross-platform look at millennials — and confirms it's all about the smartphone ..."
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"Forget millennials. Marketers should start paying attention to 6-year-olds, according to a new report from Packaged Facts, a Rockville-based market research firm. That’s because lifelong dietary habits and brand loyalty are established during early childhood, Packaged Facts said ..."
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"A federal judge on Thursday directed Amazon.com Inc to set up a year-long process to reimburse parents whose children made in-app purchases without permission, but rejected a U.S. regulator's request for a $26.5 million lump-sum payout ..."
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"Fiat Chrysler Automobiles, which popularized the minivan three decades ago and remains its top seller, is seeking to stay on top with a social media campaign targeting its new Chrysler Pacifica model directly at the people squabbling in the backseats - American kids ..."
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"The rising trend of imposing plain packaging on unhealthy products has raised eyebrows in the industry, which fears that its brands are under threat. The World Health Organisation, on the other hand, insists that the measure provides a long-term benefit for public health ..."
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"OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and social media disrupted and engaged Arab parents in a quest to show them that dirt is good. ..."
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"Cigarettes are being sold and promoted near schools by an industry that needs to recruit the young to maintain profits ..."
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'Today's Lego bricks aren't what you grew up with. HowStuffWorks looks at how the toy has changed and how it teaches kids science, math and reasoning ..."
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Children are more influential than ever in their parent’s purchase decisions as gender roles and relationships change in families, new research shows ..."
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"The phrase "run a quick errand" really doesn't exist anymore once you've had a kid — you can't just leave them behind, but it takes 10 times as ..."
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"A survey quizzing children about the origins of their food reveals that nearly one in five believe fish fingers come from chicken ..."
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"Is consignment shopping for kid clothes and gear on the rise? All signs point to yes. Here are good reasons for doing it ..."
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"Rolls-Royce has unveiled its smallest model yet, the SRH, to provide a unique experience for children at the St. Richard's Hospital pediatric surgery unit.The SRH will allow kids to drive themselves to the operating center, navigating through the ..."
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"Junk food giants will no longer be allowed to use Disney films, cartoon mascots, and stars of sport and music to advertise unhealthy products, said the Committee on Advertising Practice ..."
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"Consumer watchdog groups, CCFC, Public Citizen, and the Center for Digital Democracy, are again targeting the deceptive advertising practices of "influencer..."
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