consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Celebrity brands are establishing new ground rules for the beauty industry 

Celebrity brands are establishing new ground rules for the beauty industry  | consumer psychology | Scoop.it

"In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands — including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin ..."

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What connects consumers to celebrity brands?

What connects consumers to celebrity brands? | consumer psychology | Scoop.it

"Is it “star power” or something deeper? ..."

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