consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Yes, brands: Your position on social issues matters to consumers

Yes, brands: Your position on social issues matters to consumers | consumer psychology | Scoop.it

"Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world ..."

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Six reasons why we're slacktivists: The psychology of liking causes on Facebook - Co.Exist

Six reasons why we're slacktivists: The psychology of liking causes on Facebook - Co.Exist | consumer psychology | Scoop.it

"Whether or not this criticism holds water depends, in part, on why people like a cause in the first place ..."

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