consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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South Koreans are rejecting Japanese beers and cars — here's why - ABC News (Australian Broadcasting Corporation)

South Koreans are rejecting Japanese beers and cars — here's why - ABC News (Australian Broadcasting Corporation) | consumer psychology | Scoop.it

"South Koreans are rejecting Japanese goods in droves. The grassroots boycott is steeped in a bitter history, but with the two nations so entwined, the movement is not without contradictions ..."

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The history of Volkswagen

The history of Volkswagen | consumer psychology | Scoop.it

"In the video above we look at the history of Volkswagen, which begins in Wolfsburg, Germany, in the year 1937 ..."

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Ford is finally thinking beyond cars

Ford is finally thinking beyond cars | consumer psychology | Scoop.it

"Cars were a great idea until they started to destroy civilization. Now the inventor of that technology is busy working on the next big transportation idea, one that might not kill us all ..."

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The cheapest generation

The cheapest generation | consumer psychology | Scoop.it

"Why Millennials aren’t buying cars or houses, and what that means for the economy ..."

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Luxury cars woo Indian customers through social media - India Today

Luxury cars woo Indian customers through social media - India Today | consumer psychology | Scoop.it

"Others seek brand loyalty by involving the customer in their campaigns. Audi's Start Young campaign is a prime example ..."

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Move over, smartphone -- the car is getting smarter

Move over, smartphone -- the car is getting smarter | consumer psychology | Scoop.it

"Siri Eyes Free, App Radio 3, and Automatic Link are all finally making the car as smart as your iPhone..."

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Autonomous cars set to drive Ford into the future

Autonomous cars set to drive Ford into the future | consumer psychology | Scoop.it

"Ford is changing focus after a company shake-up saw the head of driverless cars become the CEO. The car manufacturer announced that (previous CEO) Mike Fields would be replaced by Bill Hackett. This comes on the heels of partnership talks between Ford and Google falling apart. Bill Hackett, former big furniture guy, will take over Ford with …"

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Study: What's driving generational purchasing preferences?

Study: What's driving generational purchasing preferences? | consumer psychology | Scoop.it

"Despite some disparaging typecasting to the contrary, Millennials do know how to drive and aren't a population of unmitigated phone-addicted car haters ..."

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Tesla unveils vegan-friendly car with synthetic leather seats

Tesla unveils vegan-friendly car with synthetic leather seats | consumer psychology | Scoop.it

"Watch ads for luxury cars and you'll inevitably hear about their "sumptuous" leather seats and interior trimmings. But what if you have gobs of money to spend on a car and don't want it lined with ..."

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Electric-car buyers vs hybrid buyers: younger, wealthier, and more options

Electric-car buyers vs hybrid buyers: younger, wealthier, and more options | consumer psychology | Scoop.it

"If you were to make assumptions about hybrid and electric vehicle owners--and we're sure many do, for good or bad--how do you see them? Perhaps technology-savvy, of reasonable income and a little older and wiser ..."

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Leona Ungerer's insight:

"In simplified terms, electric car buyers are a little younger and a little wealthier than their hybrid-buying counterparts."

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What's Keeping Self-Driving Cars Off the Road?

What's Keeping Self-Driving Cars Off the Road? | consumer psychology | Scoop.it

"It's easy to see how self-driving cars would benefit society. Traffic jams gone. Accidents reduced. Leisure time increased!..."

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