"The 104-year-old brand has been getting experimental with the platform as part of a new global campaign ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Skin care brand Nivea launched a campaign called "Rethink Soft" with the goal of changing the connotation of the word "soft" from being synonymous with "weak" to being more associated with "kindness" ..." 
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"The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light ..."
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"Heineken has partnered with leading behavioural change experts to develop a programme for its responsible consumption campaign, When You Drive, Never Drink.Based on ..."
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"Add Clairol’s Nice’n Easy to the list of marketers out to win women over with psychological grit: Its new “Color Fearless” campaign highlights the quick confidence boost some women get from changing their hair color ..."
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"We take a look at why animated GIFs are great to inject a little interest in email, how to use them, and show off some of our favorite recent campaigns ..."
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"Mattel, the toy manufacturer, has continued the successful reinvention of its Barbie brand via an initiative that championed dads who play with their daughters ..."
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"L'Oréal Paris, the French beauty brand, launched a campaign in the UK last year that featured a man in a cosmetics ad for the first time and now the company's UK general manager says the results have been ..."
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"Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign ..."
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"Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle ..."
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"Land Rover and the creative folks at Y&R NYC created a very unique campaign on Instagram that showcases two fictional adventure stories. They utilized ..."
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"Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results ..."
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"Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us ..."
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"Part of an effective social strategy is ensuring that campaigns not only anticipate what their audience will talk about but also ensuring that they seamlessly become part of the conversation. ..."
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"Behavioural insights practice Canvas8 unpicks the insights behind BT Sports’ latest ad - Take Them All On - and understands how it’s encouraging young girls to get involved in sport ..."
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"OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and social media disrupted and engaged Arab parents in a quest to show them that dirt is good. ..."
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"After years of encouraging women to love their bodies, Dove set out to give its plastic bottles a makeover ..."
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"Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” ..."
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"Heineken, the beer brand, has reported a "huge success" for its recent experiential event in Cape Town, a local adaptation of its #ShapeYourCity campaign ..."
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"We're all familiar with Nike's "Just Do It" battle cry but what does it mean? Where did it come from? Find the secret behind the "Just Do It" campaign! ..."
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"Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the company's brands globally ..."
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"I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash ..."
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"The Lays “Do Us a Flavor” campaign allows people to express their passion for food — and that’s part of why it’s a success ..."
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