consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The scientists who decide what and how we eat

The scientists who decide what and how we eat | consumer psychology | Scoop.it

"Behind every weight-loss tip you read in a magazine is a scientific study aimed at figuring out the psychology of our dining habits ..."

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Better than the real thing? Coke's new 'life' plan

Better than the real thing? Coke's new 'life' plan | consumer psychology | Scoop.it

"Coca-Cola Life is sweetened with sugar and stevia extract and has fewer calories than normal coke ..."

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Japanese ‘mega potato’ wiped out by McDonald’s' Far East spud shortage

Japanese ‘mega potato’ wiped out by McDonald’s' Far East spud shortage | consumer psychology | Scoop.it

"McDonald’s customers in Japan are facing life with smaller fry portions to go with their red snow crab croquette burgers as the company attempts to sort out problems with the potato supply chain that links its two biggest markets ..."

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China’s milk tea lovers keep on drinking despite calories, caffeine

China’s milk tea lovers keep on drinking despite calories, caffeine | consumer psychology | Scoop.it

"Stay calm and drink on. That’s how some consumers in Shanghai are confronting the latest findings that show a cup of milk tea can contain a meal’s worth of calories or caffeine equivalent to eight cans of Red Bull ..."

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New food labels would tell you how long it takes to burn off calories

New food labels would tell you how long it takes to burn off calories | consumer psychology | Scoop.it

"Food labels are notoriously confusing—but what if they simply told you how long it might take to burn off the calories you’re about to consume? ..."

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