consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Why breweries are moving into the cannabis-infused drinks market

Why breweries are moving into the cannabis-infused drinks market | consumer psychology | Scoop.it

"As recreational cannabis laws change rapidly across the U.S., breweries are using their existing infrastructure and experience to create drinks with a different buzz…"

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To stand out on shelf, beer companies introduce augmented reality labels

To stand out on shelf, beer companies introduce augmented reality labels | consumer psychology | Scoop.it

"In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut..."

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Using superheroes to sell, this time to adults - The New York Times

Using superheroes to sell, this time to adults - The New York Times | consumer psychology | Scoop.it

"There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers ..."