Brand slogans gone horribly wrong | consumer psychology | Scoop.it
From www.theglobeandmail.com - April 7, 2016 9:11 AM

"What’s in a name? Or, for that matter, a brand? Well, a lot of headaches (and money) if you get it wrong, especially if you’re not paying attention to its translation into other languages or its “popular-culture meaning” in English ..."

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