consumer psychology

'"Commentators and fans are discussing the concept of "Disney Adults" and whether the theme parks are mostly for children and shouldn't be obsessed over by adults ..."

"Over 50% of US smartphone owners were using an iPhone in the quarter ending in June, per Counterpoint Research, a notable milestone for Apple ..."

"In the University of Southern California’s infographic, you’ll learn about how different strategies can enhance image perception of companies, and how popular brands are showing how it can be done ..."

"Director of Special Projects Nick Jacobs weighs in on how “The Crew” will their brand enhance awareness and loyalty ..."

"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."

"Label Insight and Food Marketing Institute found that customers trust transparent brands and will pay extra for products that provide more information ..."