"Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"For decades, marketers have been preoccupied with finding the true pathways to customer loyalty. This article aims to clarify the psychological drivers and social processes underlying customer loyalty through the lens of brand communities ..." 
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