consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Retailers need to engage shoppers’ five senses to save physical retail

Retailers need to engage shoppers’ five senses to save physical retail | consumer psychology | Scoop.it

"Too many retailers are overlooking the most powerful competitive weapon in their arsenal against the onslaught of e-commerce retailers: the ability to activate and engage shoppers with a multi-sensory experience in-store ..."

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'Healthy' labels, colourful plates and background noise: Rachel Herz on the hidden influences that shape our eating habits

'Healthy' labels, colourful plates and background noise: Rachel Herz on the hidden influences that shape our eating habits | consumer psychology | Scoop.it

"Herz’s Why You Eat What You Eat helps us understand the factors that determine what we eat – and how we can retake control ..."

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