"People with synesthesia see sounds and taste words. Now companies are looking to profit from these mingled senses ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Reaching into the mind of the consumer is something that should be at the top of every mobile marketer’s to do list, but according to Philip Groves, author of the recent emarsys whitepaper on the psychology of emarketing on smartphones, it is not..." 
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Just veiwned a great TED talk on how we under value different sensing styles...hmmm