consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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What is 'BeFake'?

What is 'BeFake'? | consumer psychology | Scoop.it

"BeFake is much faker than Instagram, but allows you to be more creative ..."

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Could Supernova be an ‘ethical alternative’ to the social media giants? –

Could Supernova be an ‘ethical alternative’ to the social media giants? – | consumer psychology | Scoop.it

"Supernova is a new app that has now gone live on the Apple and Android app stores, billing itself as a new “ethical alternative” to Instagram and Facebook, where most of the ad revenues go to charities. Does it have a chance? It would be fair to say that after many years of either watching ..."

sonia's curator insight, December 22, 2021 12:59 AM
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Is Clubhouse a transformational technology?

Is Clubhouse a transformational technology? | consumer psychology | Scoop.it

"Stratechery’s Ben Thompson – one of the internet’s keenest business analysts – explores Clubhouse in a piece that situates the buzzy app at a transformational point in the audio medium ..."

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How phone screen sharing could launch new billion dollar industries 

How phone screen sharing could launch new billion dollar industries  | consumer psychology | Scoop.it

"A new app called Squad now lets users share their phone screens rather than their faces ..."

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How social became strategic at KLM | WARC

How social became strategic at KLM | WARC | consumer psychology | Scoop.it

"Over the past eight years, social media has become a key strategic channel for KLM, for both marketing and customer service, but that situation came about almost by accident ..."

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Ikea’s plan to leave the big blue box store behind

Ikea’s plan to leave the big blue box store behind | consumer psychology | Scoop.it

"The company is experimenting with new ways to shop–and rewriting its business model in the process. ...."

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“See Now, Buy Now” helps lead the Tommy Hilfiger Group through brand invigoration - STORES: NRF's Magazine

“See Now, Buy Now” helps lead the Tommy Hilfiger Group through brand invigoration - STORES: NRF's Magazine | consumer psychology | Scoop.it

"Executives at the Tommy Hilfiger Group had an idea: Wouldn’t it be great if people attending a fashion show could see something they liked on the runway and immediately buy it? Meanwhile, executives at the visual-search firm Slyce had a technology: Rather than having customers type in descriptions of products they want to buy ..."

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A new ARKit app from Houzz brings 500,000 objects to moveable life

A new ARKit app from Houzz brings 500,000 objects to moveable life | consumer psychology | Scoop.it

"With the launch of iOS 11 today from Apple, one of the most anticipated developments is the rush of new augmented reality apps that will be hitting the ..."

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Researchers are testing a new way to reduce consumerism, and you can try it too!

Researchers are testing a new way to reduce consumerism, and you can try it too! | consumer psychology | Scoop.it

"A group of junior scholars researching Consumer Psychology is trying to help the world consume LESS. Here's how you can test out their experimental intervention ..."

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Microsoft seeks Indian customers with exclusive Skype Lite app

Microsoft seeks Indian customers with exclusive Skype Lite app | consumer psychology | Scoop.it

"There’s a growing population of Skype users in India, and Microsoft wants to capitalize on that with the launch of Skype Lite, a new app that’s designed to be more useful in that market ..."

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Take a virtual tour of New York's Christmas windows

Take a virtual tour of New York's Christmas windows | consumer psychology | Scoop.it

"If you can't visit New York City to see the holiday displays, then Google has an app for you. Called Window Wonderland, this app takes users on a virtual tour to 18 different storefronts in Manhattan ..."

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Dutch ditch healthy eating logo for an app

Dutch ditch healthy eating logo for an app | consumer psychology | Scoop.it

"The Dutch government has ordered the industry-led healthy eating logo to be phased out and replaced with an app that allows consumers to scan products for nutrition information ..."

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How Klothed helps online shoppers try clothes with their smartphone

How Klothed helps online shoppers try clothes with their smartphone | consumer psychology | Scoop.it

"The Toronto-based app maker aims to break down a key barrier to fashion e-commerce by allowing shoppers to envision themselves in outfits as they browse ..."

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The Dynamic Island was the biggest iPhone mistake in years

The Dynamic Island was the biggest iPhone mistake in years | consumer psychology | Scoop.it

"The Dynamic Island was one of the selling points of the iPhone 14 Pro devices, but it's a year later, and it's been nothing but a disappointment ..."

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Fitbit and participatory surveillance of the modern individual

Fitbit and participatory surveillance of the modern individual | consumer psychology | Scoop.it

"This article sheds light on how Foucault's principle of the Panopticon can be applied to the digital age. The Fitbit app is more than a modern panopticon that shows that the 21st-century individual takes part in participatory surveillance ..."

bargainmoldy's comment November 8, 2021 2:29 PM
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IKEA's new app strategy and retail's augmented future | WARC

IKEA's new app strategy and retail's augmented future | WARC | consumer psychology | Scoop.it

"IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail ..."

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Why Kavin Mittal's Hike could not be China's WeChat for India 

Why Kavin Mittal's Hike could not be China's WeChat for India  | consumer psychology | Scoop.it

"India is incredibly fragmented ..."

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This strategy makes financial decisions less painful

This strategy makes financial decisions less painful | consumer psychology | Scoop.it

"Does money stuff send you running? New research may explain why, and offers tips for getting past that hesitation ..."

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All that coffee shop noise, that 'Starbucks static,' can be good for productivity 

All that coffee shop noise, that 'Starbucks static,' can be good for productivity  | consumer psychology | Scoop.it

"Many creative types are finding that a busy coffee shop enhances their creativity. As long as there's free wi-fi ..."

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New student-created app makes ‘friending’ easy

New student-created app makes ‘friending’ easy | consumer psychology | Scoop.it

“Friending made easy.”

"That’s the motto of FriendsUp, a new app enabling users to share contact information and connect via Snapchat, Facebook, and Instagram in the blink of an eye ..."

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How to soothe luxury-car buyers: Add perks and subtract haggling

How to soothe luxury-car buyers: Add perks and subtract haggling | consumer psychology | Scoop.it

"Several automakers aim to change the shopping experience with fixed prices, after-sale care and even ways to avoid the dealership altogether ..."

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Apple’s new Clips app makes social videos for other social networks

Apple’s new Clips app makes social videos for other social networks | consumer psychology | Scoop.it

"Apple wants in on social video sharing — just not with its own social network.
The company just announced a new Apple-made app called Clips, which borrows features from Snapchat, Instagram ..."

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Google and H&M will make you a custom dress based on your smartphone data

Google and H&M will make you a custom dress based on your smartphone data | consumer psychology | Scoop.it

"An app collects information about you then uses it to design a piece a clothing ..."

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eBay updates its app with more consumer reviews

eBay updates its app with more consumer reviews | consumer psychology | Scoop.it

"The online marketplace's structured data cataloging system enables eBay to deliver more relevant search results in its app ..."

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YouTube announces new app for emerging markets (that may rankle the record business)

YouTube announces new app for emerging markets (that may rankle the record business) | consumer psychology | Scoop.it

"The new app will make it much easier for those in developing countries to watch videos -- a positive for them, but which may draw criticism from rights holders ..."

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