consumer psychology
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Real-life consumer psychology – with a touch of technology
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AI reveals how those coveted Super Bowl LV commercials failed

AI reveals how those coveted Super Bowl LV commercials failed | consumer psychology | Scoop.it

"Each of the $5.5 million-per-30-second spot commercials, which often gain as much attention as the game itself, were analyzed and assessed for effectiveness through AI and facial coding ..."

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The true winners and losers of 2019's Super Bowl ads, according to neuroscience 

The true winners and losers of 2019's Super Bowl ads, according to neuroscience  | consumer psychology | Scoop.it

"On Sunday, 33 people sat in a bar watching a football game. These weren't ordinary fans, though. They had been recruited to watch Super Bowls ads ..."

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Reddit’s 5-second ad was an unlikely Super Bowl winner - The New York Times

Reddit’s 5-second ad was an unlikely Super Bowl winner - The New York Times | consumer psychology | Scoop.it

"Other companies spent millions on ambitious commercials made for advertising’s biggest day. Reddit’s blip of an ad, made in under a week, connected ..."

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