![What brands need to know about VR and AR [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/dN1z5HMvQUXjRamO_XTpLDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Virtual reality (VR) and augmented reality (AR) sound great on the surface, but what can this tech do to help your brand? The answer might surprise you ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"As a retail analyst and someone very interested in consumer behaviour, I started thinking how long it would take for this product to take over from the ..."
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"The Japanese have gained a reputation as rapacious consumers of anything new that technology has to offer. But that doesn't include social media, according to a new study from Comscore ..."
Scoop.it!
"Chase is just the latest credit card issuer to promote Apple Pay in a commercial ..."
Scoop.it!
"With tech like Oculus, we may be nearing a new VR era. Yet the average consumer still can't picture the practical applications, much less stomach the cost ..."
Leona Ungerer's insight:
"As with any emerging technology, consumers are only interested in VR as so far as it measurably improves their lives (or enjoyment of their lives) and is easy and affordable."
Scoop.it!
"In a remarkably short period of time, internet and mobile technology have become a part of everyday life for some in the emerging and developing world..."
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Scoop.it!
"The iPod is arguably one of the most iconic inventions of our generation, it changed the entire music industry and propelled Apple into the financial monster that it is today. However, just like when the iPhone was announced, there were a lot of negative ..."
Scoop.it!
"With online retailers Jumia and Konga making considerable inroads in Africa's largest economy and with the exponential growth of other online transactions, PayPal has revealed that Nigeria has already grown to become its second largest market in Africa after South Africa, less than one year after it was launched in Nigeria ..."
Scoop.it!
"Japan outpaces mot of the rest of the world when it comes to technology advancements, except when it comes to digital payments ..."
Scoop.it!
"Ireland is--or should be--an ideal place for large-scale adoption of electric cars ..."
Scoop.it!
"What shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle, according to a new study ..."
Leona Ungerer's insight:
Coupons are key.
Scoop.it!
"The familiar bell curve model for technology adoption, moving from early adopters to mainstream users, is dead. Today, everyone knows right away when some new offering gets it right or wrong. This new kind of disruption has its own unique life cycle..."
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