"Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"As consumers grow ever more fickle, too many companies rely on the points and perks of loyalty programs, research shows ..."
Leona Ungerer's insight:
Understanding the consumer's context; personalization. 
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"There are over 6 billion active mobile phones in the world. Are you capturing your mobile audience? Here are a few points to integrate social media on mobile..."
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"One of the biggest mobile games in China nowadays is actually from Australia: The Chinese version of Ski Safari from Defiant Development in Brisbane is currently attracting about 250,000 downloads a day from iOS and Android owners here..."
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"Ever walked into a McDonald’s and not been sure what to order? Probably not, if you’re already at the restaurant ..."
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"Boulevard Mall's children's play center in the food court is a huge draws for families, especially during the long winter months ..."
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"The report further states that South African consumers are price and brand conscious, which are the two the most important purchasing decision factors ..."
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"Furniture giant has bent over backwards to accommodate Chinese keener on sleeping than shopping, and is now seeing rapid sales growth..."
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