consumer psychology
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Real-life consumer psychology – with a touch of technology
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Wrangler cashes in on 'Old Town Road' with scannable denim

Wrangler cashes in on 'Old Town Road' with scannable denim | consumer psychology | Scoop.it

"Wrangler jeans brand debuted a mobile scanning function that activates an experience based on "Old Town Road," the popular crossover country/hip-hop song by rapper Lil Nas X and Billy Ray Cyrus ..."

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Levi’s leads Wrangler and Lee in consumer purchase consideration – 

Levi’s leads Wrangler and Lee in consumer purchase consideration –  | consumer psychology | Scoop.it

"When it comes to jeans consumers want to buy, Levi's has led Wrangler and Lee when it comes to sales for the past two years. ..."

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