consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Why WhatsApp wants to convince Americans to stop sending text messages

Why WhatsApp wants to convince Americans to stop sending text messages | consumer psychology | Scoop.it

"Since the start of this year, a series of advertisements have appeared on television screens and billboards across the United States, with ominous warnings to texters ..."

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Three reasons why Meta's social media dominance should scare you

Three reasons why Meta's social media dominance should scare you | consumer psychology | Scoop.it

"Meta and its apps—Facebook, WhatsApp, and Instagram—have over 3.6 billion active monthly users. Here's why that should concern you ..."

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The app install problem in Africa – #datafree –

The app install problem in Africa – #datafree – | consumer psychology | Scoop.it

"The Silicon Valley inspired mobile app eco-system has become a huge industry with over two million apps in the Google Play and iPhone App Stores generating billions of dollars of direct and indirect ..."

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WhatsApp, Facebook lead Singapore

WhatsApp, Facebook lead Singapore | consumer psychology | Scoop.it

"Messaging app WhatsApp has achieved near universal penetration in Singapore, with 97% of residents using it and 86% saying it is their most used app, a new report has shown ..."

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Shedding light on the age of 'dark' messaging apps

Shedding light on the age of 'dark' messaging apps | consumer psychology | Scoop.it

"Mobile - Younger demographics are favoring dark messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too ..."

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A 21st-century migrant’s essentials: food, shelter, smartphone

A 21st-century migrant’s essentials: food, shelter, smartphone | consumer psychology | Scoop.it

"For the tens of thousands of migrants flooding into Europe, smartphone maps, global positioning apps, social media and WhatsApp have become essential tools ..."

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The rise and collapse of Mxit

The rise and collapse of Mxit | consumer psychology | Scoop.it

"Whatever happens, it’s almost certain there are a number of people who were involved with company who will be left wondering what might have been, writes Stuart Thomas ..."

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Memeoirs now turns your WhatsApp chats into a book

Memeoirs now turns your WhatsApp chats into a book | consumer psychology | Scoop.it

"WhatsApp is used by more than half a billion people to communicate with friends and family each month, but, unlike more traditional mediums, chats stay buried inside the app. Italian company Memeoirs wants to change that ..."

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WhatsApp 'overtakes Facebook as leading mobile messaging service' - Telegraph

WhatsApp 'overtakes Facebook as leading mobile messaging service' - Telegraph | consumer psychology | Scoop.it

"WhatsApp has overtaken Facebook as the leading social messaging service on mobile, according to a report..."

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WhatsApp hits new record after processing 27 billion messages in one day

WhatsApp hits new record after processing 27 billion messages in one day | consumer psychology | Scoop.it

"Mobile messaging service WhatsApp has announced record user numbers, after revealing that the service just processed 27 billion messages over a 24 hour period. That’s significantly up on its previous best of 18 billion from the final day of 2012..."

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Americans can’t quit SMS - The New York Times

Americans can’t quit SMS - The New York Times | consumer psychology | Scoop.it

"The world loves WhatsApp and other texting apps. Americans are chatting in their own bubble ..."

Obtain Wealth Online's curator insight, February 5, 2022 4:23 PM

An untapped marketing strategy? Perhaps, but it's good to build relationships on both a professional, as well as a personal level.

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Adidas expands WhatsApp partnership to connect with consumers

Adidas expands WhatsApp partnership to connect with consumers | consumer psychology | Scoop.it

"Adidas is growing its partnership with WhatsApp by launching a major direct marketing campaign. Facebook-owned WhatsApp does not allow brands to run ads but does…"

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Why is Telegram so popular in Ethiopia and not WhatsApp? —

Why is Telegram so popular in Ethiopia and not WhatsApp? — | consumer psychology | Scoop.it

"In a recent survey of social media use in Africa, WhatsApp—and its Facebook-owned sister app Messenger—was crowned the king of apps in Africa. All except for one country: Ethiopia ..."

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WhatsApp users to receive adverts - BBC News

WhatsApp users to receive adverts - BBC News | consumer psychology | Scoop.it

"WhatsApp changes its privacy policy so that businesses can send messages to people using the service ..."

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Facebook-owned WhatsApp crosses 900 million user mark

Facebook-owned WhatsApp crosses 900 million user mark | consumer psychology | Scoop.it

"Facebook is having a good run this summer of taking over the world one app at a time ..."

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WhatsApp hits 800m active users, could top a billion by year’s end

WhatsApp hits 800m active users, could top a billion by year’s end | consumer psychology | Scoop.it

"Messaging app WhatsApp is now used by 800 million people globally, founder Jan Koum said Friday. At its current growth rate, the Facebook-owned cross-platform service looks set to top a billion users by year's end ..."

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WhatsApp versus BBM: The diffusion of innovation - www.arabiangazette

WhatsApp versus BBM: The diffusion of innovation - www.arabiangazette | consumer psychology | Scoop.it

"An innovation theory analysis reveals how WhatsApp has won the battle against BBM ..."

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WhatsApp will let Facebook reach into emerging markets - San Francisco Chronicle

WhatsApp will let Facebook reach into emerging markets - San Francisco Chronicle | consumer psychology | Scoop.it

"Facebook's surprising acquisition of mobile-messaging service WhatsApp is another reminder the tech world extends far beyond Silicon Valley ..."

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WhatsApp’s biggest rival WeChat is now being used by over 235 million people per month

WhatsApp’s biggest rival WeChat is now being used by over 235 million people per month | consumer psychology | Scoop.it

"Wildly-popular messaging service WeChat and its Weixin counterpart (which only users in China get) have hit a combined new high of 235.8 million monthly active users, up a staggering 176.8 percent year-on-year..."

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