Roger Federer is set to end his $7.5 million Nike sponsorship contract — a sum he could nearly triple with a lesser-known brand | consumer psychology | Scoop.it

"Roger Federer, a 20-time Grand Slam tennis champion, is reportedly on the hunt for a new sponsorship deal as his long-running Nike agreement expired earlier in the year. According to reports, Federer could commit to a Uniqlo deal that would net him a 193% pay increase ..."