consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Channeling consumer passion: Social listening on Tumblr

Channeling consumer passion: Social listening on Tumblr | consumer psychology | Scoop.it

"How do you know when to give another channel a try? And how do you know how to engage your audience in unfamiliar territory? Social listening, of course! Here's how, using Tumblr as an example ..."

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Coca-Cola's GIF maker is getting trolled on Tumblr - Digiday

Coca-Cola's GIF maker is getting trolled on Tumblr - Digiday | consumer psychology | Scoop.it

"Teens are hijacking Coca-Cola's GIF maker and uploading hilarious pictures to Tumblr ..."

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How to tell your brand story in the post-advertising era

How to tell your brand story in the post-advertising era | consumer psychology | Scoop.it

"I spent a couple of days in Cologne last week at Dmexco 2015, and one of the most interesting talks I attended was about storytelling ..."

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A Step by Step Guide on Using Tumblr Effectively for SEO & Social Media Marketing - Search Engine Journal

A Step by Step Guide on Using Tumblr Effectively for SEO & Social Media Marketing - Search Engine Journal | consumer psychology | Scoop.it

"Tumblr is a platform that can do a lot for your brand if you know how to make it work for you. The SEO benefits are direct, and social exposure integrated..."

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Ten brands using Tumblr to inspire positivity in young people 

Ten brands using Tumblr to inspire positivity in young people  | consumer psychology | Scoop.it

'Social media was recently reported to have contributed to a rise in mental health issues among young people ..."

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Inside tumblr’s teen shoplifting rings | watch | i-D

Inside tumblr’s teen shoplifting rings | watch | i-D | consumer psychology | Scoop.it

"A community of anonymous high schoolers is raiding malls across the country and blogging about it. Who are they? ..."

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The dark side of consumer psychology ...

Sarah Swiat's curator insight, December 13, 2015 2:27 PM

While a lot of teenagers have shoplifted at some point or another, these online communities are again controversial because they actually promote shoplifting. This brings up an interesting conversation of who is really being harmed here? Corporations? The teenagers themselves as they expose themselves to potentially becoming more criminal, going after bigger steals, and risking getting caught? I don't know if this is a millennial problem (every article blames something on being millennial), but I would feel concern that the teenagers could potentially ruin promising lives over stealing, especially those over 18. Maybe having sympathy with people who willingly engage in criminal activity is wrong, but it's important to note that as the middle class of America is shrinking, those living in poverty increase and that may have a profound effect on teens learning how to shoplift. Additionally, social media facilitates these desires. If you go to a relatively low-income school, you may not see many kids with expensive goods, but with social media you see many people putting out an "idealized" life with expensive clothes and accessories. This may encourage people to steal in order to fit in, and find communities that accept shoplifting as a hobby. 

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Tumblr taps its community to work with advertisers

Tumblr taps its community to work with advertisers | consumer psychology | Scoop.it

"It’s a way for Tumblr to benefit from the huge online followings of some of its most popular users ..."

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Video: Yahoo Acquiring Tumblr: What It Means

Video: Yahoo Acquiring Tumblr: What It Means | consumer psychology | Scoop.it

"The Times’s Jenna Wortham on the reaction to Yahoo’s acquisition of Tumblr and what it means for users..."

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