consumer psychology
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Real-life consumer psychology – with a touch of technology
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Facebook's latest metaverse move: Dropping avatars into Instagram

Facebook's latest metaverse move: Dropping avatars into Instagram | consumer psychology | Scoop.it

"3D avatars are coming to Messenger, Facebook and Instagram, along with Super Bowl-themed shirts. Meta's head of Avatars explains to CNET what's going on ..."

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Superbowl helps brand activism go mainstream

Superbowl helps brand activism go mainstream | consumer psychology | Scoop.it

"This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream ..."

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What is demographic segmentation, and how do you do it?

What is demographic segmentation, and how do you do it? | consumer psychology | Scoop.it

"Find out how to leverage demographic segmentation so you can create personalized marketing campaigns for each slice of your target market...."

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'Dad' gets a makeover in Super Bowl ads - CNN

'Dad' gets a makeover in Super Bowl ads - CNN | consumer psychology | Scoop.it

"A handful of brands will portray dads as caring, loving parts of their children's lives in this year's Super Bowl, and fathers say it's about time! ..."

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