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From
digiday
"Microsoft and Google are bringing new AI tools to TV's biggest audience while other brands test generative AI in their own campaigns ..." 
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"During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single ..."
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"If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love ..."
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"A Barkley and Futurecast survey found that general audiences and young audiences, in particular, favor ads that highlight diversity, as reported by eMarketer ..."
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'The reality is that fewer kids are playing football, largely because fewer adults are letting them, writes Amy Bass ..."
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..."From cute critters to silly kids, the Super Bowl is shaping up as another year for creative ads ..."
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"We’ve been there for all the big games. Relive the most memorable moments with SI as we take you back in time with our greatest photos from every Super Bowl ..."
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"Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultant asked her a question that put her back on her heels ..."
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"A website has been ordered to remove a design for a 3D-printed model of the "Left Shark" dancer from the Super Bowl half-time show ..."
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"It's impossible to escape the hype around TV ads during the Super Bowl ..."
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"Wix.com's latest Super Bowl teaser ad stars Rex Lee and Brett Favre ..."
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"Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign ..."
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"Retailers will see a spike in returns of big screen TVs following the Super Bowl, and returns are growing due to more relaxed return policies, according to companies that track and manage retail returns ..."
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"Amazon has released a series of sci-fi-tinged teasers for its Super Bowl spot, showing the likes of Harrison Ford, Broad City stars Ilana Glazer and Abbi Jacobson and Nasa twins Mark and Scott Kelly participating in something dubbed 'The Amazon Beta Testing Program' ..."
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"In just 50 years, the Super Bowl has become one of the biggest “shared experiences” in American culture, up there with attending religious services, voting in presidential elections and playing Pokémon Go. But curiously, many of the tens of millions who tune in don’t actually want to watch football ..."
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"Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site ..."
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"The Super Bowl inspires supersized spending by consumers, who buy pizza, TVs, NFL gear, chicken wings, beer, and more to enjoy the game ..."
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"For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl ..."
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"TV ads often reflect the mood of the times, but many criticized those that aired during last year’s game as gloomy. This year, despite turmoil in the news, the spots are likely to be more fun ..."
Damaso Antonio Costa Ribeiro's curator insight,
January 11, 2016 7:39 PM
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"I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash ..."
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"McDonald's Super Bowl campaign tapped into a core behavioral economics principle: rewards work better when they're random ..."
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"What’s not to like about the Super Bowl, that annual early-February football fiesta? Apparently a lot, according to a recent nationally representative survey of 1,015 Americans conducted by the Consumer Reports National Research Center ..."
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" Brands advertising during the Super Bowl, the NFL's championship game, have a 'golden window' in which to maximise the impact of their TV spots and related social-media buzz, a study has found ..."
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