consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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A first generation iPhone going up for auction hopes to fetch $50,000 | CNN Business

A first generation iPhone going up for auction hopes to fetch $50,000 | CNN Business | consumer psychology | Scoop.it

"An unopened first-generation iPhone from 2007 is hitting the auction block Thursday -- with an estimated value of $50,000.."

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Steve Jobs nailed these predictions about technology over 20 years ago

Steve Jobs nailed these predictions about technology over 20 years ago | consumer psychology | Scoop.it

"Although his later work at Apple influenced the way things turned out, he still offered a slew of predictions that are shockingly accurate today ..."

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The man who put the 'i' into iMac | Stuff.co.nz

The man who put the 'i' into iMac | Stuff.co.nz | consumer psychology | Scoop.it

"Alternative names for the Apple computer was Mackster and MacMan ..."

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Apple users sweet on new products

Apple users sweet on new products | consumer psychology | Scoop.it

"An Oxford University analysis of social media reaction to Apple’s big announcements this week proves one thing: those who love Apple things really, really love Apple things ..."

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Why is Apple called “Apple”?

Why is Apple called “Apple”? | consumer psychology | Scoop.it

"Here’s how Apple got its name ..."

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Three key factors that led to Apple becoming the world's first trillion-dollar company 

Three key factors that led to Apple becoming the world's first trillion-dollar company  | consumer psychology | Scoop.it

"Apple has never competed on price, yet it is the brand preferred by people across the wealth spectrum ..."

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Putting Elon Musk and Steve Jobs on a pedestal misrepresents how innovation happens | MIT Technology Review

Putting Elon Musk and Steve Jobs on a pedestal misrepresents how innovation happens | MIT Technology Review | consumer psychology | Scoop.it

"The idea that particular individuals drive history has long been discredited. Yet it persists in the tech industry, obscuring some of the fundamental factors in innovation ..."

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